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Exactly How Anticipating Analytics is Transforming Efficiency AdvertisingWhether you're forecasting campaign efficiency for a customer or your company's own initiatives, predictive analytics provides an important very first step to data-driven decision-making. However, it is essential to bear in mind that predictive models are chances, not guarante

How Real-Time Analytics Improves Ad PerformanceReal-time analytics processes data at high rates to transform it into insights. This process takes time, but using automation tools streamlines the delivery of insights in seconds.This enables stakeholders to make fast and accurate adjustments that optimize campaign performance and identify new opportu